One of the rules of design that Paul Rand believed and followed was “Simplicity”. For him simplicity is the by-product of a good idea and modest expectations. Good designer believes that eliminating stuffs that doesn’t make sense would help the audiences focus on The One idea. Though this belief is not widely practiced, the consequence Read more about Simplify![…]

Designed to mesmerize!

Figure Skating – Behind this four minutes (approx) mesmerizing program, are a years of practice. For a spectator, who has not trained in Skating – this ruthlessly designed transitions, footwork and positions; confluence of interdisciplinary influences like ballet, dance, music, and costume, deliverance; – wouldn’t mean much. But, we experienced an undefinable emotions, observing what Read more about Designed to mesmerize![…]